Marc Jacobs Launch Daisy Dream

FOR THE DAISY GIRL WHO DARES TO DREAM

INSPIRED BY THE BOUNDLESS SPIRIT OF DAISIES AND BLUE SKY, DAISY DREAM IS MARC’S NEWEST DREAM GIRL--ETHEREAL, INNOCENT AND FREE.

CHANNELING DAISY’S EASY CHARM AND REVERIE, DAISY DREAM EMBODIES A NEW TAKE ON BEING YOUTHFUL, SPIRITED AND ROMANTIC. DAISY DREAM REFLECTS MARC’S IRRESISTIBLE MIX OF INTRICATE DETAILS, ELEGANCE AND FEMININITY FOR A FRESH INTERPRETATION OF THE ICONIC DAISY MOTIF.

THE DESIGN

DAISY DREAM ADDS A SWEET SIGNATURE TO THE MARC JACOBS FRAGRANCE FAMILY WITH A COMPLETELY ORIGINAL DESIGN.

ELEGANTLY CRAFTED, THE CURVED SHOULDERS ARE DRESSED WITH A SWEETLY EMBELLISHED DAISY DETAIL THAT CREATES AN AIRY, LACE- LIKE EFFECT. THE CLEAR GLASS REVEALS THE SKY BLUE HUE OF THE FRAGRANCE. THE BOTTLE IS TOPPED OFF WITH A SILVER CAP ADORNED WITH DAISY ACCENTS.

A DELICATE DAISY CHAIN LACES THE BORDERS OF THE OUTER CARTON, COMPLEMENTING THE ETHEREAL BLUE COLOR PALETTE.

THE FRAGRANCE

LIGHT AND AIRY, DAISY DREAM IS BOTH FLORAL AND FRUITY. THE FRAGRANCE CAPTIVATES WITH DELECTABLE TOP NOTES OF BLACKBERRY, FRESH GRAPEFRUIT AND SUCCULENT PEAR. THE HEART IMPARTS A RICH, FEMININE JASMINE, NOTES OF LYCHEE AND BLUE WISTERIA. A DREAMY DRYDOWN OF WHITE WOODS, MUSKS AND COCONUT WATER.

TOP: BLACKBERRY, GRAPEFRUIT, PEAR

HEART: JASMINE, LYCHEE, BLUE WISTERIA

BASE: WHITE WOODS, MUSKS, COCONUT WATER

THE COLLECTION

EAU DE TOILETTE

30ML - $60 (LIMITED EDITION)

50ML - $90

100ML - $120

A FLORAL FRUITY FRAGRANCE WITH A LIGHT AND AIRY TOUCH. DREAMY, SWEET AND CHARMING.

LUMINOUS BODY LOTION

150ML - $40

UPLIFTING SHOWER GEL

150ML - $30 (LIMITED EDITION)

MARC JACOBS DAISY DREAM

AVAILABLE FROM DAVID JONES AND MYER FROM 3RD AUGUST 2014 AND SELECTED PHARMACIES FROM 31ST AUGUST.

FOR STOCKISTS PLEASE CALL 1800 812 663. 

CK ONE - Celebrate 20th Anniversary

CK ONE

ANNOUNCES NEW GLOBAL ADVERTISING CAMPAIGN

TO CELEBRATE FRAGRANCE’S 20th ANNIVERSARY

NEW YORK, NY, JULY 2, 2014 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for the ck one fragrance to debut in July 2014. The campaign celebrates the 20th anniversary of the iconic, original unisex fragrance, while reflecting the cultural significance of individuality, self-expression and digital identity.

The campaign was shot on location in New York by famed photographer Mario Sorrenti – who photographed the iconic images of Kate Moss for the OBSESSION Calvin Klein campaigns – and produced under the direction of Calvin Klein, Inc.’s in-house ad agency and studio and creative agency Mother New York. The new ck one campaign stays true to the brand’s heritage of featuring emerging talent with a diverse cast of models, artists and musicians.

The talent includes singer/songwriter Dev Hynes and his girlfriend, singer Samantha Urbani; sister musicians Say Lou Lou; electro-pop singer Kelela; electronic artist and producer Evian Christ; Korean pop star Taeyang; singer and actress Soko; artist Ally Marzella; fashion photographer Michael Bailey Gates; photographer and fashion designer Petra Collins; and models Edie Campbell, Stephan James, Chuck, Ali Michael, Jing Wen, Justin Gerard, Lucky Blue, Maggie Laine, Marcel Castenmiller and Victor Correia.

Music has always been a key component of past ck one advertising campaigns and initiatives, and that tradition is continued in the new campaign. In addition to counting eight up-and-coming musicians as a part of the new cast, the TV spot features an exclusive demo produced by electronic artist and producer Evian Christ.
“After breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,” said Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. “The new campaign captures the relevance of the brand for a new generation.” Said Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc.,

“The new advertising campaign represents a new chapter in the iconic ck one franchise. The print and video creative celebrates the legacy of the original campaign, embodying the diverse individuality of today’s youth.”

Shot from the perspective of a camera phone, the new ck one advertising campaign illustrates the modern practice of using digital identities to connect with others and to convey individuality. The television campaign makes a private world public by following the evolving stories of the cast as they find ways to express themselves digitally. The print campaign features the outcome of this self-exploration through a collage of self-portraits.

2 - 2 - 2 / ck one / New Global Ad Campaign

The digital strategy for this launch will focus on global Snapchat – the first time the brand has used this platform – and Tumblr accounts, through which consumers will discover the ck one campaign talent via content that features a journey of self-exploration from the cast on set of the advertising campaign shoot. On Tumblr, a dedicated blog will live at ckmeforme.tumblr.com where hundreds of digital assets from the shoot will be aggregated with the #ckmeforme hash tag alongside discovered content from other communities in line with the ck one point of view.

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

EDITORIAL CREDIT: ck one

IMAGE CREDIT: © 2014 Mario Sorrenti

TELEVISION COMMERCIAL AVAILABLE HERE: http://youtu.be/pn7cyNr-qk0

SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein;youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein;#ckmeforme @calvinklein 

Killer Queen Oh So Sheer - Katy Perry Review

I was super excited when this Katy Perry fragrance arrived on my doorstep. I couldn't want to rip through the postal bag and get a whiff of it. 

Killer Queen 'Oh So Sheer' Collection is Spring / Summer Time's playful version of Katy Perry's new fragrance for the fanatics looking for a lighter, more translucent fragrance.The fragrance offers all of the Killer Queen royalty with a little bit of playful attitude in colorful packaging perfect for the spring.

KATY PERRY

KILLER QUEEN 'Oh So Sheer'

RRP: $59

www.priceline.com.au

Perfumer Laurent Le Guernec, who also developed the original, is responsible for this creation. The fragrance opens with juicy wild berries (which include mulberry and elderberry), black current and dark plum. The heart is made of velvet red flower, jasmine, freesia and plumeria. Kashmir wood, liquid praline, caramel and patchouli give the intensity and sweetness to the composition.

Let's get into the review: I LOVE this bottle, it's very unusual and completely different to any fragrance I own or actually anything else on the market. I adore the conical shape, its almost like half diamond and half hand granade, it's a very girly touch. I really like that it lays down onto my draws (not everyone will like that) however I do wish they'd sell a stand or something, just to give some people peace of mind - knowing that it won't roll off the draws. (Which it hasn't yet.)

Oh So Sheer, has some of the most amazing fruity scents.. When first smelling, you're able to notice the blackberry which I personally love. Then you'll get a small scent of Caramel, then some jasmine and freesia in the background. which is AMAZING, it's almost to yummy to wear. However It starts off very strong but it does fade off through out the day. So always do a little touch up, I did wear this fragrance to work and I was quite surprised it lasted 4-5hours before it started to fade.

Top Notes: Purple Plum, Muberry, Blackberry, Elderberries
Middle Notes: Purple Freesia, Rainbow Plumeria, Red Velvet Flower, Purple Lilac
Base Notes: Cashmeran, Natural Patchouli Heart and Liquid Praline.

Even though this fragrance is more Summer/Spring, I'd be wearing all year around. I just adore fruity scents, it just lights your mood up. I would recommend this to anyone who likes a sweet,  light, fresh and a real summery scent. 

* Review Is 100% my honest thoughts.
* This product was sent out for consideration.
* I was not paid to review.

Introducing Roses De Chloé

Five Years Of Olfactory Elegance

In 2008 a new floral expression was born. we thought it had no more secrets to reveal. yet, with the chloé house behind it, the rose spoke with poetry never known before. an expressive scent. musky. oxygenated. refined. today, this unique rose is celebrating five years of success and elegant variations. the chance for chloé to offer this family of timeless classics a new fragrance.

The Rose, At The Heart Of The Chloé Expression

From the eau de perfume introduced in 2008, to l’eau de chloé launched in 2012, the rose unveils its various facets. uninhibited and less precious than its predecessors, the chloé rose has defined an olfactory territory with a unique personality. airy, luminous, subtle, it inspires a new variation composed by perfumers michel almairac and mylène alran (robertet).

 

Thousands Of Petals

Roses de chloé is an invitation to tenderness. the rose immediately exudes incredible freshness. a sensation derived from the bergamot, which is gradually joined by a heart of damascena rose essence, modernized with a magnolia accord. on the skin, the trail of white musk and amber, signature of the chloé house.

A Pink Ribbon

Like blush that enhances the cheeks, the bottle is enlaced with a blush pink ribbon. faithful to the silhouette of the iconic eau de parfum by chloé, the luxurious glass bottle is crowned with a silver top and transparent cap. the juice, in a tender rose hue, expresses itself delicately.

Three Beauty Accomplices

Three radiant beauties embody the new roses de chloé fragrance. tilda lindstam, caroline brasch nielsen and esther heesch are guided by artistic and creative director fabien baron. 

Collection

roses de chloé edt 30ml $80

roses de chloé edt 50ml $100

roses de chloé edt 75ml $140 

roses de chloé shower gel 200ml $45 

roses de chloé body lotion 200ml $55

roses de chloé is available from 3rd November 2013 at David Jones, Myer and selected chloé stockists. for stockists please call 1800 812 663.